TOPIC:- AFFILIATE MARKETING





Q: What Is Affiliate Marketing?

Ans:  A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

"most of my earnings are from affiliate marketing, direct ad sales, and sponsored posts"

(OR)

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.


Affiliate Marketing Also known as:-

(A) Associate Program
(B) Internet Affiliate Marketing {like social sites}
(C) Direct Marketing
(D) Performance Marketing
(E) Partner Marketing
(F) Pay-Per-Performance Marketing
(G) Referral Program

Q: Who are the Key Players?
Ans:- There are four key players in any affiliate program:-
(A) The Affiliate (Publisher)
(B) The Merchant (Advertiser)
(C) The Affiliate Network
(D) Outsourced Program Managers

Q: Who are the Key Players?
Ans An affiliate is a website which contains links that connect consumers to a Merchant’s website for the purpose of making an ecommerce transaction.
Affiliates are:-
(1)Publishers or Partners
(2)Blogs or Forums
(3)An online Marketing Sales Force

Types of Affiliates Sites
(1) Shopping – site are virtual malls. The consumer shops for various brands and products on site. These sites are not driven by particular coupon or deal offer
(2) Coupon/Deal – most popular affiliate model. These sites are shopping sites that require merchant to provide consumer with either a coupon, percent off savings, or free shipping offer
(3) Comparison Shopping – sites sell items using a comparison model. These sites usually require a data feed of merchants’ products.
(4) Loyalty/Rewards – sites where a percent of the merchant’s commission is used to pay reward to consumer. Allows consumer to select their reward option. Rewards can include cash, airline miles, credit card points, or donation to charity or organization

Types of Affiliate Sites:-
(1) Content – sites are usually not shopping sites. Consumers go to sites because the content is of particular interest. Sites to particular product contained in site
(2) Search – affiliates promote merchants via search engine marketing, using either natural or paid search practices.
(3) Blogs/Forums – sites post or feature article that focus on a particular product or merchant and include an product affiliate link to the product.

Affiliate Commission Model:-
(1) Pay-per-Performance (Revenue Share) - merchant pays affiliate commission based on a percentage of the total order value
(2) Pay-per-Lead / Cost-per-Acquisition – merchant pays affiliate commission for every lead or order referred from their site
(3) Cost per Impression – merchant pays affiliate commission for every 1,000 impressions of their banner on affiliates’ site
(4) Cost per Click – merchant pays affiliate commission every time a visitor clicks on their banner on the affiliates’ site

Q:-What is An Affiliate Network?
Ans. An Affiliate Network is a third party that acts as liaison between Affiliates and Merchants
(1) Allows Affiliates to find Merchants which are suitable for their site
(2) Allows Merchants to find Affiliate sites that expands reach to their target audience
(3) Services include tracking technology, reporting tools, payment aggregation and processing
(4) Provides a creative bank or repository for storing and accessing creative assets
(5) Is no cost for an Affiliate to join


Q: How Does It Work?
Ans (1) Affiliate obtains Merchant creative from Affiliate Network and loads to their site
(2) Consumer visits Affiliate site and clicks Merchant banner
(3) Cookie is set on Consumer’s browser which identifies Merchant, Affiliate and link
(4) Consumer is directed to Merchant site
(5) Affiliate ID is captured by Merchant in referring URL
(6) Consumer makes purchase from Merchant
(7) Cookie information sent to Affiliate Network
(8) Merchant transmits sales file to Affiliate Network which includes Affiliate ID
(9) Affiliate Network tracks sales transactions with Affiliate ID and pays Affiliate
Example of Affiliate Site



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